Course description

This course dives deep into the practical side of generative AI , showing you how to create powerful applications that solve real business problems. Whether you're an entrepreneur, marketer, developer, or creative, this course will teach you how to use AI tools like LLMs, image generators, and autonomous agents to build scalable solutions.

You’ll explore case studies and frameworks for deploying AI in branding, e-commerce, digital marketing, and more. From prompt engineering to building full-stack AI apps on platforms like LangChain.

This course gives you hands-on experience to apply immediately.

By the end of this course, you’ll have the skills to develop and implement generative AI-powered tools that drive real impact — not just theory.

What will i learn?

  • Understand the fundamentals of generative AI and how it's used across industries
  • Be able to build custom AI-generated content for marketing, design, and strategy
  • Learn how to fine-tune models and integrate them into existing workflows
  • Create AI-powered applications that automate tasks and generate value.
  • Develop a portfolio of working AI tools that reflect real-world implementation

Requirements

  • A laptop with internet access.
  • Access to at least one generative AI platform (OpenAI, Google Gemini, or Hugging Face).
  • Familiarity with basic AI concepts
  • Willingness to experiment and iterate on real-world use cases.

Frequently asked question

Generative AI refers to artificial intelligence models that can produce novel content such as text, images, and videos based on training data they were exposed to. It powers tools like ChatGPT, DALL·E, and Bard.

Basic coding knowledge is very recommended but not required. The course includes both code-based and no-code approaches to building AI applications.

You’ll work with leading AI platforms including OpenAI APIs, Hugging Face, Google Cloud’s Vertex AI, LangChain, and RAG systems.

Yes — this is a project-driven course. You'll build AI-powered tools across industries, from marketing copy generation to automated customer support bots.

Absolutely. Every module is designed to help entrepreneurs and professionals deploy AI systems that scale their operations, improve decision-making, and enhance customer experiences.

Bilal ZIANE

Mr ZIANE Founder of IGNITECH.ma

My mission is to bridge the gap between technology and business strategy, so companies can grow smarter, not harder. Now, through IGNI-Academy , I share these battle-tested frameworks with the next generation of founders, marketers, and innovators — empowering them to build the future, one brand at a time.Personal Website : zianebilal.com

$0

Lectures

0

Skill level

Advanced

Expiry period

Lifetime

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